Effective Date: 4 June 2025
1. Introduction
This Privacy Policy sets out how Souuthe (“we”, “us” or “our”) collects, uses, and protects any personal data you provide when using our website: https://souuthe.com.
We are committed to ensuring that your privacy is protected and that all personal data you provide is processed in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
If you have any questions regarding this policy or your personal data, you may contact us at: lou@souuthe.com.
2. What We Collect
We may collect the following categories of personal data:
- Name and email address (when you contact us)
- Technical data including IP address, browser type, and operating system
- Usage data such as pages visited and time spent on site (via analytics tools)
- Any other information you voluntarily submit via our website forms
We do not knowingly collect data from individuals under the age of 18.
3. How We Use Your Data
We process your personal data for the following lawful purposes:
- To respond to your enquiries or messages submitted via our website
- To improve the functionality and performance of our website
- To analyse user interaction through website analytics
- To comply with legal obligations
We do not sell or rent your personal data to third parties.
4. Legal Bases for Processing
We rely on the following legal bases under UK GDPR:
- Consent: Where you have given clear consent for us to process your data (e.g. by submitting a contact form).
- Legitimate Interests: For the purpose of website analysis and improvement, provided such interests are not overridden by your rights.
- Legal Obligation: Where we are required to process data to comply with applicable laws.
5. Data Retention
We retain your personal data only for as long as is necessary for the purposes for which it was collected. Email correspondence and contact form submissions are generally retained for up to 12 months, unless required for longer due to legal or regulatory reasons.
6. Your Rights
Under the UK GDPR, you have the following rights:
- To access your personal data
- To request rectification of inaccurate data
- To request erasure of your data (“right to be forgotten”)
- To restrict or object to processing
- To data portability (where applicable)
- To withdraw consent at any time (where processing is based on consent)
To exercise any of these rights, contact us at lou@souuthe.com.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk
7. Cookies and Analytics
Our website may use cookies to enhance user experience and track usage patterns. These may include:
- Necessary cookies (essential for site function)
- Performance cookies (e.g., Google Analytics)
You may adjust your browser settings to refuse cookies or alert you when cookies are being used.
For more information, please refer to our [Cookie Policy] (if published separately).
8. Data Security
We take appropriate technical and organisational measures to safeguard personal data against loss, misuse, unauthorised access, disclosure, or alteration. However, no method of transmission over the internet is entirely secure.
9. Third-Party Links
Our website may contain links to external websites. We are not responsible for the privacy practices or content of such third-party sites.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
Contact
If you have any queries regarding this Privacy Policy or how we handle your data, please contact: